The 2nd debates have begun! As the 2020 elections get closer, we will see who becomes the candidate to go up against Donald Trump. But these days, just watching the news and listening to pollsters is not enough to predict who will be the next President. Remember 2016? Newscasters made it was clear to everyone voting Blue that there was no way in the world the reality television star would be the next President. Of course we all know how that played out. Looking back now, we should have known by the enormous following Donald Trump has cultivated on Social Media sites like Twitter, Instagram and Youtube, that his brand had a massive reach. So now, we will look at the 2020 Candidates, and have a look at their Branding Reach at the beginning and end of the second Democratic Debate.