Pinterest

Pinterest is a visual discovery and bookmarking platform launched in 2010, designed to help users find and save ideas for a wide range of interests—from home décor and fashion to travel, food, and DIY projects. Users create and organize “pins” (image or video bookmarks) into themed boards, allowing for personalized collections of inspiration. With over 500 million monthly active users, Pinterest functions as both a social network and a powerful search engine. Its highly visual layout and intuitive design make it popular for planning and creative exploration. Businesses also use the platform for product promotion, brand storytelling, and driving traffic through shoppable pins and ads. Unlike traditional social media, Pinterest is centered on discovery over dialogue, making it a unique space where users come to plan, create, and make purchase decisions.