Kuaishou

Kuaishou is a leading Chinese short-form video and livestreaming platform, launched in 2011 and developed by Beijing Kuaishou Technology Co., Ltd. Originally created as a GIF-making app, it has evolved into one of China’s largest social platforms, known for its strong emphasis on user-generated content and real-time interaction. Often seen as a competitor to Douyin (TikTok's Chinese version), Kuaishou differentiates itself by focusing on authentic, everyday life content—particularly resonating with users from smaller cities and rural areas. The platform supports short videos, livestreaming, e-commerce integration, and tipping systems for creators. With over 700 million monthly active users, Kuaishou plays a major role in China’s digital economy. It’s especially influential in social commerce, where influencers and streamers sell products directly to viewers in real time.