Instagram is a visual-centric social media platform owned by Meta Platforms, Inc., originally launched in 2010. It allows users to share photos, short videos, and Stories, as well as engage with content through likes, comments, and direct messages. Over time, Instagram has expanded its features to include Reels (short-form video content), IG Live (livestreaming), Shopping, and Broadcast Channels, making it a versatile hub for both personal expression and business marketing.
With over 2 billion monthly active users, Instagram is one of the world’s most influential platforms, especially popular among younger demographics. It plays a central role in digital culture, influencer marketing, and visual branding. Businesses and creators use Instagram to reach audiences, build communities, and drive sales through interactive and visually engaging content.
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