HOUSE OF REPRESENTATIVES REACH

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REPRESENTATIVE DASHBOARDS

TRENDS, STATS & DEMOGRAPHICS

GOOGLE SEARCH TRENDS

House of Representatives Audience on TWITTER

Occupation

Professional/technical
32%
Homemaker
23%
Self-employed
20%
White collar worker
19%
Health services
19%
Management
15%
Retired
13%
Tradesman/laborer
12%
Sales/marketing
10%
Student
6%

Consumer Buying Styles

Quick & easy
74%
Premium brands
74%
Fresh & healthy
65%
Home cooking & grilling
64%
Ethnic explorers
62%
Weight conscious
21%
Value conscious
21%
Natural living
14%
Mexican foods
13%
Vegetarian
11%

Audience Interests

Baseball
100%
Sports news
88%
Sporting events
85%
NFL football
81%
Sports themed
80%
Comedy (Movies and television)
71%
College football
70%
NBA basketball
70%
Comedy (Hobbies and interests)
62%
Action sports
58%

Household income categories

$75,000 – $99,999
17%
$100,000 – $124,999
15%
$150,000 – $199,999
12%
$125,000 – $149,999
10%
$60,000 – $74,999
10%

Net Worth

$100,000 – $1,000,000
31%
$1 – $100,000
22%
$2,000,000 +
15%
$1,000,000 – $1,999,999
10%
$2,500 to $24,999
5%
$150,000 to $249,999
5%
$100,000 to $149,999
4%

Education (highest level completed)

Completed high school
56%
Completed college
34%
Completed graduate school
15%

Home ownership

Home owner
72%
Home renter
31%

Marital status

Married
52%
Single
51%

01

Planning

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02

Development

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03

Launch

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