Douyin

Douyin is a Chinese short-form video platform developed by ByteDance, launched in 2016. It serves as the domestic counterpart to TikTok (which is also owned by ByteDance but operates internationally). Douyin allows users to create, share, and watch vertical videos, often enhanced with music, effects, and filters. It also includes robust e-commerce, livestreaming, and local services integration, making it a key platform for digital marketing and influencer-driven shopping in China. Douyin has become a central part of China’s digital landscape, with over 760 million monthly active users. It supports features like in-app purchasing, storefronts, and live product demonstrations, turning entertainment into a seamless path to conversion for brands and creators. Its success has helped shape global trends in content consumption, monetization, and algorithm-driven discovery, influencing how short-form video is used across social media platforms worldwide.